HERMAN MILLER

SPEECHLESS

Winner of a Silver Addy Award, 2009

RETHINK collaborated with Fairly Painless Advertising to create a piece that effectively communicated Herman Miller’s impressive goal of having a zero carbon footprint by 2020. This award-winning, green-conscious piece incorporates metaphorical line art with dynamics-driven CG that simulates stems blowing away from a dandelion.

 

Agency: FAIRLY PAINLESS

Design Director: Cheryl Bell
Creative Director: Tim Hackney
VFX: RETHINK Studios